Content & Testimonial Guidelines

InfluVenture hosts paid and gifted creator content for marketing use. These guidelines protect audiences, brands, and creators, and align with advertising standards and consumer protection expectations in India and common international practice.

Video testimonials must clearly indicate they are paid or sponsored user-generated content. Our standard on-video label is: “Paid User-Generated Testimonial – Recorded for Marketing Purposes.”

Creators must not imply unpaid organic opinions when compensation or free product was received. Verbal and visual disclosure should be clear to a reasonable viewer.

Statements must reflect the creator’s genuine experience with the product or service where the campaign type requires authenticity (e.g. genuine product reviews). Scripted UGC must still avoid false factual claims.

Include qualifiers such as “results may vary” or “individual results may differ” when discussing outcomes, performance, or benefits.

Do not include:

Upload approved formats (MP4, MOV, WebM) at minimum 480p unless a task specifies otherwise. Metadata fields (product name, description, benefits, audience, usage type) must be complete before publishing.

Watermarks or disclaimer overlays may be applied automatically during processing.

Content may be rejected or returned for revision if disclosures are missing, claims are prohibited, or quality standards are not met. Repeated violations affect creator scores and eligibility.